Digital Assets Manager
Acting as the managing force behind all digital assets within the company, for our many clients. Creating and supervising the creation of various forms of media; everything from print ads and packaging to video sales letter (VSL) production and everything in between. Created and managed filing system for all digital assets for the company. Also provide art direction to outsourced web designers, optimizing the look & flow of UX and aesthetics. Manually script, sountrack, and when needed record voice actors for video projects. A variety of tools are used each day to pump out a multitude of artwork, for example dreamweaver, wordpress and html is used to create eBlasts and web content, indesign, illustrator and photoshop is used to create print work while premiere, after affects and animate are used to produce VSL’s, Infomercials and animations.
Color Ad Inc.
Working as a Design Coordinator with Color Ad Inc. in this position, I maintained the flow of the art department’s many projects, between 3 other designers. My responsibilities also included the production and design of multiple forms of marketing materials. These materials included everything from fliers, advertisements, mobile banners and email blasts to large POP banner designs and everything in between. Color ad Inc. is the leading choice for marketing in the furniture and bedding industry catering to such large clients as Ashley, Serta, Tempur-pedic, Home Elegance and many more, so experienced branding and guideline knowledge is a must.
Working as Art Director for MS Vintage Clothing & Accessories. Overseeing all aspects of marketing and design from concept to completion. Duties consisted of the design, and production of all graphic marketing materials whether using style guides or conception from the ground up. This included the creation of various package designs, advertisements, posters, trade show props, and other vital marketing tools. The work was done using the latest equipment and software and it was a very deadline driven, fast paced position. I also supervised the maintainence of msvintage.net.